Causes and impacts of click fraud on Google Ads

There are different motivations for click fraud and as a result you suffer high damages. Only by detecting and fighting off invalid clicks on Google Ads will you be paying only for meaningful clicks and protecting your Google Ads budget.

ADWARY stops click fraud

ADWARY is the solution against click fraud in Google Ads and offers you complete transparency and comprehensive protection. The specially developed methodology reliably detects invalid and fraudulent clicks on the basis of a variety of indicators, consistently prevents fraud attempts and provides clear evidence.

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And this is how ADWARY works

Monitoring | Detection | Defense | Transparency | More Features


Every single Google Ads click is captured to instantly respond to click fraud.

24/7 Monitoring

ADWARY continuously monitors all clicks on your Google Ads ads – free of charge and independent of the number of clicks.

Realtime Dashboard

The dashboard provides a real-time overview of the likelihood of fraudulent clicks on your Google Ads.


Whether it’s a high probability of click fraud or a high number of clicks – ADWARY informs you immediately about everything important.

Analysis & Detection

Our intelligent algorithms separate real potential customers from fraudsters, click farms and bot networks.

Real-time Detection

Every incoming Google Ads click is analyzed by ADWARY in real time and the probability of fraud is evaluated.

Bot Recognition

Bots account for over 40% of internet traffic. ADWARY recognizes those that are used for click fraud.

Behavior Analysis

Man or machine, honest user or fraudster – ADWARY analyzes the behavior and blocks fraudulent Google Ads clicks.

Geo Analysis

Where do the clicks come from and are they plausible? ADWARY determines the locations of access and blocks invalid clicks.

ISP Recognition

Often fraudulent clicks are made by certain internet service providers, so that ADWARY blocks them.

Cross Customer Detection

Attacks on Google Ads campaigns of other customers are immediately used by ADWARY to protect your campaigns.

Pattern Recognition

ADWARY scans and detects suspicious patterns in the clicks on your Google Ads to stop those clicks.

Retrospective Analysis

The stored data is continuously subjected to a retrospective analysis in order to re-evaluate previous clicks.

Machine Learning

ADWARY continuously learns how click fraudsters behave and automatically adapts detection to new methods immediately.

Automatic Defense

No matter what the cause: As soon as a fraudulent click is detected, the advertising for this IP is no longer delivered.

Competitor Blocking

Defense against competitors who click on your ads, exhaust your advertising budget and thereby win your customers.

Bot Blocking

Bots and bot networks are also used for click fraud – and are quickly and reliably blocked by ADWARY.

Clickfarm Blocking

ADWARY blocks clicks from click farms being paid by competitors to damage your Google Ads budget.

Proxy Blocking

ADWARY also reliably detects the concealment of fraudulent clicks via proxies and blocks such clicks.

IP Blocking

Automatic blocking of IPs when invalid clicks are registered from them. If necessary, blocking of entire IP ranges.

Cross Domain Blocking

Fraud information is exchanged across all your created projects and domains and used for blocking.

Geo Blocking

The regional mapping of clicks allows ADWARY to identify suspicious regions and block IPs from them.

Range Blocking

IP ranges from which click fraud is registered are completely blocked to save precious space on the blacklist.


Clicks from IPs located on external and internal blacklists, which are continuously updated, are immediately blocked.


From monthly reports to detailed information on a single click, everything is available.


Detailed reports highlight all fraudulent activity and provide reliable proof of click fraud in your Google Ads campaigns.

Click Forensics

For each individual click, a variety of data and detailed information on the context of use can be obtained.


The data can be downloaded as lists for further processing or to request reimbursement from Google.

More Features

Useful features and sophisticated solutions – easy to use.

Easy Setup

The self-explanatory set-up process and the modern user interface allow ADWARY and all its advantages to be used quickly.

E-Commerce Compatible

ADWARY can be integrated into the most popular e-commerce platforms and thus offers reliable protection for online shops.

CMS Compatible

The ADWARY tracking code can be easily installed in almost all available content management systems.

FREE Monitoring

ADWARY provides free 24/7 monitoring, analysis and evaluation of every single Google Ads click.

Account Sharing

Colleagues, clients or an agency can access the dashboard and results through personalized sharing.

Unlimited Users

In your ADWARY account you can create as many users as you like who can make changes or create projects.

Desktop & Mobile

Whether PC, laptop or smartphone: ADWARY is easy to use on all devices via the browser.

Google Tag Manager

ADWARY’s optional client side tracking can be used with or without Google Tag Manager.

Google MCC Compatible

ADWARY also allows you to use the Google My Client Center (MCC) to protect accounts and campaigns.

Multi Domain

You can protect as many domains as you want. ADWARY does not limit the number of domains.

Server Side Tracking

The data collection for the analysis does not require JavaScript, but takes place directly on the servers of ADWARY.

Client Side Tracking

More in-depth analysis of user behavior with the optional JavaScript based Client Side Tracking.

ADWARY’s 24/7 monitoring is FREE!


The consideration of the regulations of the German and European data protection is an essential part of ADWARY. Among other things through the anonymization of IP addresses and the avoidance of the creation of personal user profiles, maximum functionality is ensured under consideration of the GDPR.

GDPR Conformity

As a German provider we are subject to the GDPR and the German BDSG (neu). Therefore, ADWARY comprehensively meets the requirements of the data protection guidelines of Germany and the European Union.

Privacy by Design

ADWARY consistently respects and complies with the principles of “Privacy by Design” and “Privacy by Default”. Thus we do not collect sensitive data in the sense of the GDPR and thus protect you and your users.

No User Profiles

ADWARY’s sole objective is to evaluate the likelihood of click fraud. Therefore, no personal data is collected, processed or stored during the analysis process.

IP Anonymization

The anonymization of IP addresses is the basis of the analysis process, so that they are only stored in an abbreviated and encrypted form. This means that it is not possible to draw any conclusions about the individual user.

Server Location Germany

The processing and storage of the data takes place in Frankfurt, Germany. We use the high-quality, highly secure and highly available cloud infrastructure of Amazon Web Services, Inc.

Data Processing Contract

The processing of data by order can only be implemented in compliance with data protection if a contract for commissioned data processing is concluded in advance. The contract is available to you digitally.


Companies from various industries use ADWARY to prevent, analyze and defend against click fraud in compliance with data protection regulations.

In our highly competitive industry, click fraud occurs time and again. ADWARY provides us with comprehensive protection against fraud at all times.

Daniel Thein
CEO | Pflegeagentur 24 GmbH

With ADWARY, the massive click fraud could be uncovered immediately and clearly proven.

Umberto Bailoni
CEO | adpublisher AG

Trust is good - control is better. Thanks to ADWARY, we actually have complete control over the clicks we receive, making click fraud a thing of the past for us.

Immo Lebéus
CEO | Nord-Truck GmbH

All fraud attempts are immediately and consistently stopped. This noticeably increases the efficiency of our campaigns.

Christian Keszler
CEO | Uwe Keszler GmbH & Co. KG

Click fraud is detected and stopped immediately. This allows our campaigns to take full effect.

Teresa Behn-Lacqua
Marketing | Fjorborg Häuser GmbH & Co. KG

ADWARY protects our campaigns so that we only pay for real clicks from really interested users.

Matthias Kämper
Executive Vice President | HR Diagnostics AG

ADWARY analyzes each of our clicks in real time and reacts immediately if fraud is suspected. This effectively prevents click fraud.

Alex Müller
Management |

With ADWARY, every click is analyzed precisely. Therefore, click fraud has no chance with us.

Marc-Sebastian Marggraf
CEO | maxIT Consulting GmbH

Click fraud can cause devastating damage. Therefore, we are very happy that we have a reliable solution in ADWARY.

Mike Kretzschmar
Sales Manager | Electronet24 GmbH

The data protection-compliant protection of traffic quality is extremely helpful and relaxing for us.

Florian Fischer
CEO | Feuer-Anker UG


To determine the extent of click fraud, we recommend Free Monitoring, which lets you analyze Google Ads clicks on up to 10 different domains. If you want to permanently prevent fraudulent or invalid clicks in the future, choose one of the fee-based options. The only difference between the available options is the number of ad clicks analyzed for blocking. The monthly payment method offers maximum flexibility, the annual payment method offers an attractive discount.
All prices are net plus VAT.

Free Monitoring

0 monthly

  • permanently free
  • 24/7 Real-time monitoring
  • Automatic fraud blocking
  • 10 projects
  • 10 domains
  • 10 Google Ads accounts
  • Chat support
  • E-Mail support
  • GDPR compliant

Sign up for free


19 monthly

  • 1,000 Google Ads clicks
  • 24/7 Real-time monitoring
  • Automatic fraud blocking
  • Unlimited # of projects
  • Unlimited # of domains
  • Unlimited # of ads accounts
  • Chat support
  • E-Mail support
  • GDPR compliant

Order now


49 monthly

  • 10,000 Google Ads clicks
  • 24/7 Real-time monitoring
  • Automatic fraud blocking
  • Unlimited # of projects
  • Unlimited # of domains
  • Unlimited # of ads accounts
  • Chat support
  • E-Mail support
  • GDPR compliant

Order now


149 monthly

  • 50,000 Google Ads clicks
  • 24/7 Real-time monitoring
  • Automatic fraud blocking
  • Unlimited # of projects
  • Unlimited # of domains
  • Unlimited # of ads accounts
  • Chat support
  • E-Mail support
  • GDPR compliant

Order now


from 249 monthly

  • Starts from 50.000 Ads-Klicks/month
  • 24/7 Real-time monitoring
  • Automatic fraud blocking
  • Unlimited # of projects
  • Unlimited # of domains
  • Unlimited # of ads accounts
  • Chat support
  • E-Mail support
  • GDPR compliant

Request now



  • Individual Google Ads click quota
  • 24/7 Real-time monitoring
  • Automatic fraud blocking
  • Unlimited # of projects
  • Unlimited # of domains
  • Unlimited # of ads accounts
  • Chat support
  • E-Mail support
  • GDPR compliant

Request now